divergent marketing

divergent marketing
марк. расходящийся маркетинг* (раздельный маркетинг каждого вида продукции компании отдельными группами специалистов по маркетингу)
See:

* * *
"расходящийся" маркетинг: раздельный маркетинг каждого вида продукции компании отдельными группами специалистов по маркетингу; см. convergent marketing.

Англо-русский экономический словарь.

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Смотреть что такое "divergent marketing" в других словарях:

  • divergent marketing — /daɪˌvɜ:dʒənt mɑ:kɪtɪŋ/ noun a separate marketing treatment for each of a company’s products ● Divergent marketing is giving way to a more coordinated and integrated marketing effort …   Marketing dictionary in english

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  • Market share — is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the dollar market share metric very useful,… …   Wikipedia

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